About Direct Response Tracker
The story behind the creation of the ultimate marketing campaign management tool.
A Direct Marketing Company
DRT was founded by the directors of JogPost Ltd, an award winning direct marketing company famously delivering one of the best pitches in the history of BBC’s Dragon’s Den.
We recognised a need for our clients to have real-time and full visibility over the performance of their offline marketing campaigns.
Since no tool existed that provided full performance tracking across a multi channel marketing strategy, we decided to build it ourselves.
Creating Total Visibility
Direct Response Tracker was launched as a separate company after we saw the value to all businesses.
Direct Response Tracker was created to fulfil a long-standing need for a comprehensive direct response marketing solution. While various direct marketing tools exist, they tend to be specialist – online or offline, or designed to analyse certain areas of a marketing campaign, such as tracking.
Our solution is much more powerful and wider in scope. It gives users the ability to set up, track, analyse and report on any direct response marketing campaign, online or offline, with any degree of segmentation by channel, creative approach or any other element. You can also see in each case the levels of profit and ROI.
Direct Response Tracker has been designed by highly experienced IT and marketing professionals, headed by Jamie Harding, who has many years’ experience as Head of Business Development at JogPost, a leading marketing services company. He saw there was a strong need for a powerful and comprehensive tool , not just for his own clients, but with much wider applications.
Director Of Sales
Director of Product Development
Business Development Director